Main Street Philosophy

The Clawson Downtown Development Authority follows the National Trust for Historic Preservation Main Street Program. The Main Street Program is successfully being followed by over 2000 downtowns nationwide. So, what is the Main Street Approach to Downtown Revitalization?
   The Main Street program's success is based on a comprehensive strategy of work, tailored to local needs and opportunities, in four broad areas, called the Main Street Four Point Approach:

Design :: Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning.
Organization :: Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process.
Promotion :: Marketing the traditional commercial district’s assets to customers, potential investors, new businesses, local citizens and visitors.
Economic Restructuring :: Strengthening the district’s existing economic base while finding ways to expand it to meet new opportunities—and challenges from outlying development.

Updated Wednesday, February 1, 2006